Ronald Layman

teaching

The Art of Faux Finishing Business Series™

Marketing your services 101

1 - Day	$250.00
9am - 5pm
April, 2008 Frederick, MD	26

This class will teach you the fundamentals how to identify your and market to the clients you want. You will learn how to attract and communicate with them .Topics covered in this class,

Marketing fundamentals
Identifying your most probable customer
Target markets Customer perceptions and behaviors
Positioning and differentiating your business
Your company's image and sensory package
Creating your marketing strategy
Customer retention programs
Referral programs
Identifying your niche
Pre-qualifying clients

The estimating process
Writing a proposal /contract
Estimating forms
Creating historical data
Closing the sale
Preparing and maintaining budgets
Portfolio presentations
Time management Employee site management

If you are interested in co-hosting either of these programs, please contact the school email the director directly ron@thefauxschoool.com